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Ducati tells dealers about its increasing U.S. market share

March 2, 2010
Filed under Features

SCOTTSDALE, Ariz. — Ducati North America has doubled its market share in the United States in the past four years and nearly tripled it in Canada, company executives said at their recently held dealer meeting.

Ducati North America CEO Michael Lock told dealers Monday that the Italian brand has increased its U.S. market share to 7 percent in its relevant market in the United States, a long way from its 3.5 percent share back in 2005.

In Canada, the percentage increase has been even larger. There, Ducati’s market share has risen to 9 percent in 2009 compared to 3.5 percent in 2005.

Lock spoke at a Scottsdale, Ariz., hotel where the manufacturer was holding its North American dealer meeting. The dealer meeting included a presentation from Ducati Motor Holding President Gabriele Del Torchio, who touched on the company’s improved financial stability.

For more information on the dealer meeting, including the company’s 2010 product plans, see an upcoming edition of Powersports Business.

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