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Polaris: UTV retail sales activity accelerates in spring

April 22, 2010
Filed under Features

Side-by-side retail sales have really picked up for Polaris Industries, and not just one model, company officials recently said.

Polaris officials discussed their off-road business as part of their first-quarter earnings report. The company reported a 16 percent increase in overall sales, but an even healthier jump in its off-road vehicle sales.

That jump in sales is primarily due to momentum Polaris is seeing in its side-by-sides. Bennett Morgan, president and chief operating officer of Polaris, noted the company is not only seeing retail interest in the company’s new RZR 4, its first four-seat sport UTV, but also its value-priced Ranger 400.

Thanks to those improved retail results, Polaris dealer inventory is in much better shape than a year ago, down 34 percent compared to the 2009 first quarter.

For more results from the Polaris first-quarter earnings report, see an upcoming edition of Powersports Business.

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