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Ducati reports unexpected demand for new model

May 18, 2010
Filed under Features

Sales of Ducati’s new Multistrada 1200 have surpassed company expectations, the Italian OEM announced.

Ducati pre-sold more than 500 Multistradas prior to the bike’s official launch last weekend and anticipates that number to double in the coming months. The new Multistrada delivers a multi-dimensional riding experience with just a click of a button as riders are able to shift between four modes — Urban, Sport, Touring and Enduro.

“Following the national premiere of the Multistrada, reports are flooding in from our dealers that they haven’t seen this much enthusiasm and demand for a bike since the launch of our groundbreaking 1098 Superbike,” Michael Lock, CEO of Ducati North America, said in a press release.

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