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BRP breaks into UTV market

June 10, 2010
Filed under Features

BRP unveiled the new 2011 Can-Am Commander 1000 and 800 UTVs. With its release, the Commander 1000 became the highest output mass-produced UTV on the market, the company said.

BRP officials said the Commander will be available by late summer or early fall across North America, but only at select dealers.

“It’s a true Can-Am,” said BRP CEO José Boisjoli, adding that the handling, power and technology of the new Commander will make a mark on the UTV industry. “Our goal is to be No. 1, not for the ATV or UTV industry, but for the true enthusiast.”

The base Commander 800 retails for $11,699, while the 1000 carries a $12,799 MSRP. Much like its ATVs, Can-Am also will offer upgrade packages, including the Commander XT ($13,199 in the 800; $14,299 in the 1000) and the Commander 1000 X ($14,699).

Can-Am is launching its new Commander with 55 available accessories — from roofs and windshields to lights, bumpers, plows and more — and another 44 accessories will be available by next June, according to Can-Am Parts, Accessories and Clothing Product Manager Paul Prudhomme.

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