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Piaggio to develop key two-wheel market

June 22, 2010
Filed under Features

The Piaggio Group board of directors has approved a plan to produce and sell Vespas and other two-wheelers in India, the company recently announced.

India’s two-wheeler market — the world’s second-largest — grew at an average annual rate of 7 percent between 2004 and 2009, with 8.4 million vehicles sold in 2009, according to the Piaggio press release.

To serve this market, Piaggio will construct a new facility to produce up to 150,000 units per year, with the expectation to launch the Vespa LX 125 by the end of 2012.

The plan details investments totaling $37 million in financial years 2010 and 2011, with the goal of achieving revenues of approximately $86 million in 2015 on sales of approximately 110,000 scooters, the company said.

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