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Downturn trend for new unit sales continues

July 20, 2010
Filed under Features

Industry new unit sales — both two- and four-wheel — continue to fall below last year’s levels.

That’s the news from the Motorcycle Industry Council’s first-half sales report, which chronicles ATV, on- and off-highway motorcycle, scooter and dual purpose bike retail sales. UTV, PWC and snowmobile sales are not part of the report.

Through the first half, overall new unit retail sales are down 18 percent compared to a year ago, according to the MIC report released today.

The largest industry sector, on-road bikes, declined 14 percent through the first six months and was off even more (nearly 16 percent) in June. ATV sales also continue to decline, down nearly 25 percent for the first half.

Scooter sales (minus 12 percent) and dual purpose bike sales (minus 10.5 percent) are off the least percentage-wise in the MIC categories.

For more on the first half MIC report, see an upcoming edition of Powersports Business.

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