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Harley gains market share in second quarter

July 20, 2010
Filed under Features

Harley-Davidson performed slightly better than its competitors in U.S. new unit retail sales in the second quarter, the company reported.

Harley-Davidson’s U.S. retail sales remain down from a year ago, but the OEM’s 8.4 percent decline is better than the industry’s overall sales of 651cc-plus motorcycles (down 10.1 percent), the company said.

Harley officials also reported a notable improvement in its financial services income and indicated it will not make any significant changes to this part of its business. Harley had previously said it was looking at different options for its financial services division, which offers both wholesale and retail lending.

Internationally, Harley’s sales are flat from a year ago. Harley officials noted the company is adding dealers internationally this year, including in China and India.

Harley officials also said its planned third-quarter new motorcycle shipments of 53,000-58,000 units will largely mirror what occurred a year ago.

For more on Harley’s second-quarter results, see an upcoming edition of Powersports Business.

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