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Aug. 9, 2010 – PWC Digest

August 9, 2010
Filed under Features

Sea-Doo receives ‘red dot’ award for sport boat

BRP’s 210 Challenger SE sport boat recently received a prestigious “red dot award” in the product design category from the Design Zentrum Nordrhein Westfalen in Essen, Germany. This makes the seventh red dot award Sea-Doo has received since 2005.
Red dot awards have honored outstanding design quality and trendsetters in the fields of product design, communication design and design concepts since 1955. This year, 1,636 companies from 57 countries (for a total of 4,252 entries) submitted their projects to the jury.
“BRP is the benchmark of the powersports industry when it comes to design, performance, efficiency and on-board safety features,” said Denys Lapointe, BRP’s executive vice president, design and innovation. “It is exciting to be recognized in the transportation category amongst such a competitive field of entries, many of which come from the automobile industry.”

An ‘App’ For Sunscreen?

It seems like there’s an “app” for virtually everything, but one for sunscreen? Apparently the answer is yes. Coppertone recently launched the Coppertone MyUV Alert application for the iPhone. According to the company press release, it offers “outdoor lovers the ability to quickly manage individualized sun protection needs as the temperature rises. A must-add, this app helps take the guesswork out of sun protection and offers custom sunscreen reapplication reminders creating one less thing for you to remember!”
Here’s how it works. Users enter their zip code, which allows the app to offer a Custom UV Index via the iPhone’s embedded GPS. Daily UV Index advisories then let you know how strong the sun’s rays are that day in your region. With the knowledge of the daily number, you can choose the proper sun protection, even when traveling. psb

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