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Harley-Davidson continues fund-raising legacy

September 7, 2010
Filed under Features

The Harley-Davidson Motor Co. recently presented a contribution of $3.3 million to the Muscular Dystrophy Association during the annual Jerry Lewis MDA Labor Day Telethon.

The 2010 contribution marks the 30th year Harley-Davidson has supported MDA, and brings its cumulative fund-raising to more than $76 million.

Harley-Davidson Motor Co. Vice President of Channel Strategy and North American Sales, Jeff Merten, presented the check to the MDA on behalf of those who raised funds throughout this past year.

“What began as a charitable idea has become a much more personal journey,” Merten said during the telethon broadcast. “This year, thousands upon thousands of members of the Harley-Davidson family gave their time, their love and their dollars to help fulfill the dreams of a brighter future for kids with muscular dystrophy.”

Harley-Davidson fund-raising activities for the Muscular Dystrophy Association included pledge rides, dealer fund-raisers, motorcycle raffles, Black and Blue Ball fund-raising dinners and commemorative pin sales. Funds raised support MDA summer camps, life-saving research and comprehensive medical care for children and adults with neuromuscular disease. These efforts have again placed the company among the top corporate donors to MDA this year.

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