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Oct. 4, 2010 – Aftermarket Digest

October 4, 2010
Filed under Features

Aftermarket company has new owner

A Minnesota-based industry aftermarket and private label supplier has been sold.
Symtec Inc., which manufactures heated grips, seat heaters and other comfort accessories for motorcycles, ATVs, and snowmobiles, was purchased by The Harlan Co., according to a press release.
The Harlan Co. was founded in 2009 to “capitalize on organizations that have a strong track record of robust, innovative design and precision manufacturing,” according to the press release.
“I am very excited about the acquisition of Symtec,” Riley Harlan, president of The Harlan Co., said in the press release. “Symtec’s stellar reputation, trend-setting products and strong relationships with distributors, manufacturers and dealers form a strong foundation for future growth of Symtec and The Harlan Co.”
G-Force Consulting Inc.’s Gary Gustafson was the lead consultant on the acquisition. Terms of the deal were not disclosed.
“In the short term, our primary focus will be on expanding sales and marketing to inform people on how our comfort products improve the riding experience,” Harlan said.

Big bike parts show welcomes dealers and consumers

National distributor Big Bike Parts recently held its annual open house, welcoming both dealers and consumers.
For the Rice Lake, Wis., event, dealers offered pancake breakfasts, outdoor BBQs and poker runs to welcome riders.
The Big Bike Parts event — its 17th annual open house — included more than $65,000 in gift and prize giveaways. More than 100 gift certificate winners selected prizes from the distributor’s Show Chrome, UltraGard and Hopnel product lines.
This year Big Bike Parts combined efforts with Rider magazine to promote and donate its fully dressed Kawasaki VN900 Classic show bike to a lucky attendee.

Spectro teams up with technician institute

Spectro Oils and PowerSport Institute have joined to provide future technicians with hands-on experience using Spectro products.
Bernie Thompson, campus director of PowerSport Institute, said, “The wide range of excellent Spectro products is a great fit for us. We train our students on motorcycles, snowmobiles, ATVs, utility vehicles and watercraft. Spectro has brought us the opportunity and expertise to provide additional knowledge to our students on quality lubricants they will be using in the field.”
Spectro Performance Oil products span the range of full synthetic and petroleum lubricants for all classes of powersports engines and transmission applications. In addition to the Spectro-branded line, ILC offers technical assistance, specialty blending and manufacturing services, and provides customized products for motorcycle and automobile engines, transmissions, drive train builders and racing teams.
Spectro brands are manufactured and marketed by Intercontinental Lubricants Corp. of Brookfield, Conn.

UTV/ATV manufacturer Kolpin now online on Facebook

Kolpin has launched an all-new Kolpin Powersports Facebook Fan Page.
This is just one component of the company’s new social media effort to listen to and engage with ATV and UTV enthusiasts.?The site will provide fellow adventure seekers and outdoor lovers updates on special promotions, contests and product offerings.

Manufacturer adds another European warehouse

Brake manufacturer Brembo has invested more than $45 million in a new manufacturing facility that will be located in the Czech Republic.
The new factory, which will produce brake calipers and other aluminum components, will be operating next year.
As part of the new endeavor, Brembo has set up a wholly owned subsidiary in the Czech Republic trading under the name of Brembo Czech s.r.o.
The company says Brembo Czech s.r.o. is expected to achieve sales turnover of around $71 million in 2014, generated through new business. To date, projects have been secured from Land Rover, BMW, GM and Audi. PSB

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