Aftermarket brand moves entirely to dealer direct
October 19, 2010
Filed under Features
Aftermarket exhaust manufacturer LeoVince USA is aligning its North American distribution with its worldwide operations, going entirely to a dealer-direct model.
The company said in a mutual agreement, LeoVince USA and Tucker Rocky Distributing ended their relationship. LeoVince began moving to a dealer-direct model one year ago when it severed relationships with two other national distributors.
Tim Calhoun, executive vice president of LeoVince USA, said in a press release the current challenging marketplace “has expedited this planned change for our company, which will allow us to best serve our dealer network and our fast-growing Forza dealer network. It is more efficient, offers dealers better product availability and allows us to offer an extremely high level of customer sales and after-sale service.”
As a result of the move, LeoVince is launching a massive inventory cleanup and clearance sale. The company believes this will help eliminate the returns and rotations created through prior distribution relationships.
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