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Industry vet to lead aftermarket group’s sales

November 12, 2010
Filed under Features

Motorsport Aftermarket Group (MAG), a family of aftermarket brands, recently announced the hiring of Eric Anderson to oversee its sales and marketing strategy.
Anderson, now serving in MAG’s newly created role of vice president of sales and marketing, was previously the vice president at Scorpion Sports. In the new role, Anderson will oversee MAG’s marketing, training, branding and sales-related efforts.
“Eric has an extensive amount of experience in powersports sales and marketing, as well as a unique ability to look at the business from the customer’s point of view,” MAG CEO Brian Etter said in a press release. “His professional experience and passion for riding make Eric a perfect fit for MAG.”

Companies operating in coordination under MAG include Vance & Hines, Kuryakyn, Renthal, Progressive Suspension, Performance Machine, RSD, J&P Cycles and Mustang Motorcycle Products.

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