Ducati, auto manufacturer partner on marketing projects
November 18, 2010
Filed under Features
Ducati and auto manufacturer AMG will partner on future common marketing activities, the two companies announced at the Los Angeles Auto Show.
The co-marketing plans include AMG supporting the Ducati MotoGP Team as the brand’s Official Car Partner in 2011. Also, during select AMG events, participants will be able to test ride Ducati bikes and Ducati customers will have the opportunity to familiarize themselves with AMG’s cars, a press release stated.
“In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsports, excitement and our sense of unmistakable style and design,” Gabriele del Torchio, CEO of Ducati Motor Holding, said in a press release.
AMG, founded In 1967, is a wholly owned subsidiary of Daimler AG.