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Dec. 27, 2010 – North American dealership snowmobile retail sales survey

December 27, 2010
Filed under Features

Have your sales of NEW snowmobiles increased or decreased this winter compared to the prior year?

Same: 22%
Increase: 29%
Decrease: 49%

Approximately what percent have your sales of NEW snowmobiles increased OR decreased compared to the previous year?

Increase, by 20 percent or more: 8%
Increase, by 10-20 percent: 15%
Increase, by 5-10 percent: 10%
Increase, by less than 5 percent: 15%
Decrease, by less than 5 percent: 2%
Decrease, by 5-10 percent: 22%
Decrease, by 10-20 percent: 16%
Decrease, by 20 percent or more: 12%

What region of the country are you in?

East: 18.4%
Midwest: 11.2%
Northwest: 10%
West: 10%

Characterize your local snow conditions:

Plenty of snow on the ground: 25%
Unseasonably light on snow: 23%
There is snow within driving distance: 38%
Other: 19%

Have your sales of USED snowmobiles increased or decreased this winter compared to the prior year?

Same: 35%
Increase: 41%
Decrease: 24%

Approximately what percent have your sales of USED snowmobiles increased OR decreased compared to the previous year?

Increase, by 20 percent or more: 16%
Increase, by 10-20 percent: 9%
Increase, by 5-10 percent: 22%
Increase, by less than 5 percent: 16%
Decrease, by less than 5 percent: 10%
Decrease, by 5-10 percent: 7%
Decrease, by 10-20 percent: 7%
Decrease, by 20 percent or more: 11%

What snowmobile segment is selling the best in your area?

Performance: 43%
Mountain: 23%
Crossover: 17%
Touring: 9%
Utility: 4%
Other: 3%
Youth: 1%

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