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Dunlop appoints new race tire distributor

January 14, 2011
Filed under Features

Dunlop has chosen Erion Racing to serve as its new distributor of road race tires in the western United States.

Distribution from Erion started this week, and Erion will make an announcement of its track coverage plans in the near future, according to a press release.

To lead the new Dunlop program, Erion has hired Rick Mitchell, an industry veteran who has spent the past 24 years working in the Parts and Accessories Division at American Honda.

“We are very excited about partnering with Dunlop in this new capacity,” Erion Racing principal Kevin Erion said in the release. “We view this as an endorsement of the high caliber of our company and personnel, and we will bring the same level of effort toward making this new enterprise a success as we have in our past championship-winning racing efforts.”

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