Aftermarket group expands into Japan
February 8, 2011
Filed under Features
Motorsport Aftermarket Group (MAG), a family of aftermarket brands, is expanding its sales and marketing efforts in Japan and setting its sights on Asia’s recovering American motorcycle market.
“This move reflects our belief that Japan’s market is on the rebound,” MAG CEO Brian Etter said in a press release. “MAG’s family of brands plans to be there when it does.
“Right now we’re laying groundwork for new products and brands, as well as supporting the increasing demand for our existing brands of accessories and aftermarket products.”
MAG has named a managing director, Yoshi Kitaura, of its new Japan offices. Kitaura will report to Thomas Breed, MAG’s managing director of international sales.
“Focusing on the V-twin, sport and dirt markets in Japan will allow MAG to understand, develop and supply the evolving Asian marketplace,” Breed said in the press release.
Areas of growth in Japan for the MAG portfolio of brands include distribution and sales of Vance & Hines, Kuryakyn, Renthal, Progressive Suspension, Performance Machine, RSD and Mustang Seats.
See more on MAG in an upcoming edition of Powersports Business.