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3/14/2011-Honda nearly on par with a year ago

March 14, 2011
Filed under Features

Honda’s powersports unit sales in North America fell slightly in its latest quarter, although its worldwide motorcycle division sales increased.
Honda’s North American unit sales totaled 44,000 units in its last quarter, the company said in its latest earnings report. That total of ATV and motorcycle sales fell 6 percent from the year-ago quarter.
For motorcycles alone, Honda’s sales of 21,000 units in North America represented a 4.5 percent decrease.
Sale results were better in Europe. There, Honda’s ATV and motorcycle unit sales of 39,000 units represented a 2.6 percent increase. For motorcycles alone, Honda’s sales of 36,000 units were on par with a year ago.
Overall, Honda’s motorcycle division sales totaled 2.8 million worldwide, a nearly 22 percent increase from the year-ago quarter.
For its overall sales, Honda’s net sales for its fiscal third quarter totaled $25.8 billion, a nearly 6 percent drop from a year ago. The drop in revenue was attributed to decreased sales in the auto business in Japan and unfavorable currency exchange. Honda estimated if its net sales were calculated at the same exchange rate as a year ago, its revenue would have decreased less than 1 percent.
Honda’s auto sales totaled 885,000 units, a decrease of 6.5 percent. PSB

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