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Triumph traffic increases with promotions

April 19, 2011
Filed under Features

Triumph Motorcycles recently reported store traffic has increased after the company introduced several new promotions in March.

”Motorcycle season is in full swing and we’ve kicked it into high gear with some great offers that enhance the value of buying a new motorcycle,” Triumph North America CEO Greg Heichelbech said in a press release.

One of the latest promotions is the New Rider Training Program, in which Triumph gives customers a gift card with a value of up to $225, or the price of their rider training course, after the customer successfully completes a Motorcycle Safety Foundation or Canada Safety Council course and purchases a new untitled Triumph motorcycle at a Triumph dealer.

“Customers are coming to Triumph dealerships with a renewed interest in riding and owning a new motorcycle,” Heichelbech said. “We think this is for a number of reasons that include: being tired of putting up with the recession, great spring weather and an undying interest in riding cool, exciting motorcycles.”

The Value Added Accessories program provides up to $1,870 worth of Genuine Triumph accessories with the purchase of a new 2010 Thunderbird, America, Bonneville, Bonneville SE, Bonneville T100 Black, Daytona675, or Tiger 1050. Provided accessories include windshields, touring seats, luggage racks, hand guard kits or other items, depending on the model. That program and the Value Assurance program both run through May 31.

The Value Assurance program offers customers purchasing a qualifying America or Speedmaster credit for the full purchase price (minus tax, tag, fees and accessories) toward the purchase of any new Thunderbird, Rocket, Tiget 1050 or Sprint within one year of the date of the original unit purchase. Special financing is also available through FreedomRoad Financial for qualifying customers through June 30 on new, untitled 2010 models.

Finally, Triumph’s Thank A Hero Program gives honorably discharged former service members up to $750 off the purchase of any new, untitled Triumph motorcycle.

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