Yamaha worldwide motorcycle sales rise
May 13, 2011
Filed under Features
Yamaha Motor Co., Ltd. saw net sales rise 2.8 percent in its first quarter compared to the year-ago period to ¥318.6 billion ($3.94 billion) due to factors such as increased sales of motorcycles in emerging markets.
Net sales of overall Yamaha motorcycles was ¥219.7 billion ($2.7 billion), down 0.2 percent from the first quarter a year ago.
Total motorcycle sales were 1.69 million, compared to 1.61 million in the same quarter a year ago.
Sales in Europe decreased, but sales continued to climb in emerging markets in Asia as well as Central and South America. In North America, unit sales of motorcycles dropped to 16,000, from 17,000 in the year-ago quarter. Unit sales in Europe also were down to 44,000, from 54,000 a year ago.
In the marine business segment, net sales rose 17.9 percent year-to-year to ¥50.6 billion ($626.3 million) due to recovered demand for personal outboard motors and watercraft in North America.
In the power product business segment, wholesale of ATVs in North America increased, and net sales role 7.1 percent year-to-year to ¥21.7 billion ($268.6 million).