Kawasaki promotion to give away 820 vehicles
June 24, 2011
Filed under Features
The huge “Good Times Sales Event” promotion launched by Kawasaki in April has reached the halfway point and the company said that more than 3.2 million game pieces will have been distributed to consumers by the end of July. Following the event’s July 31 conclusion, each of the 820 participating Kawasaki dealers will be giving away a new Kawasaki motorcycle or ATV.
“This multi-tiered program represents one of the largest promotional outreach campaigns the company has undertaken, and the event is by far the largest vehicle giveaway in Kawasaki’s history,” said Chris Brull, Kawasaki’s director of marketing.
National television spots have been running on ESPN/ESPN2, SPEED, Fuel TV, National Geographic TV, and History Channel, in addition to direct promotions through the company’s website, direct mail and the network of independent Kawasaki dealers.
It combines instant win opportunities for consumers, including four Grand Prize giveaways of 2011 Kawasaki Vulcan 1700 Vaquero cruisers (or a different Kawasaki vehicle of the player’s choice). Other “Good Times Sales Event” prizes include $250 off any Kawasaki vehicle over 249cc, 15 percent off any Kawasaki accessory item, or 10 percent off dealer service. Additionally, more than 115,000 certificates for free Green Day music downloads and Monster Energy Drink buy-one-get-one-free coupons will be given away.
However, as Brull pointed out, the most unique component of the promotion is the sheer number of units that will be given away through the 820 participating Kawasaki dealers, with each of them holding post-event drawings for a new 2011 Ninja 250R sportbike (pictured) or a Bayou 250 ATV.
To participate, holders of a “Ticket to Win” distributed through direct mail, dealer contact, or requested at www.kawasaki.com/win, will need to bring their ticket to a participating local dealer to have it read by an in-store decoder which will light-up to reveal their prize. Once they have processed their Ticket to Win in-store, players may also register for that dealer’s individual 2011 Ninja 250R sportbike or Bayou 250 ATV giveaway.
The company will announce all winners in August. Learn more about the promotion and its impact on dealers in the upcoming edition of Powersports Business.