ATV, off-highway bike unit sales remain down
July 22, 2011
Filed under Features
On-highway motorcycle unit sales grew by 3.3 percent in the first half of 2011 compared to the first half of 2010, according to Motorcycle Industry Council.
The MIC’s June report also shows that ATV unit sales continued to decline in the first half of 2011, with a 17.3 percent drop from the first half of 2010. Off-highway motorcycle unit sales also declined, down 16.9 percent compared to the first half of 2010. Scooter sales saw an increase of 28.9 percent in the first half of 2011, compared to the same time period in 2010. Dual sport bike sales increased 13 percent in the first half of 2011 compared to the year-ago period.
For the month of June, unit sales of off-highway motorcycles were down 17.8 percent compared to June 2010. ATV unit sales in June were down 12.6 percent compared to June 2010, and dual sport bike unit sales were down 7.5 percent in June compared to the year-ago month. On-highway bike sales saw a 7 percent increase in June compared to June 2010, while scooter sales rose 5.7 percent in June compared to the year-ago month.
A total of 103,730 ATVs have been sold this year through June, compared to 125,414 at the same point last year. Also, a total of 37,123 off-highway motorcycles have been sold in 2011, compared to 44,673 through the first half of last year. In dual sport bikes, 15,876 have been sold through June, compared to 14,045 through June of last year. On-highway motorcycle unit sales were 187,565 through June, an increase of 6,023 compared to the first half of 2010. Scooter unit sales were 18,198 through June, compared to 14,122 through the same period a year ago.