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Ducati sales up 61 percent in second quarter

July 22, 2011
Filed under Features

Ducati North America on Thursday announced that sales were up 61 percent for the second quarter, with year-to-date sales up 63 percent compared to the first half of 2010.

Sales in 2011 have been “exceptional” in the U.S., Canada and Mexico, with total North American growth surpassing 60 percent in the first half of the year compared to 2010, company officials said. More than 5,200 bikes were registered in the first two quarters, and Ducati said it plans to continue posting strong sales figures as the year continues.

The Multistrada 1200 continues its strong sales momentum, soon to be joined by the new Multistrada 1200 S Pikes Peak Special Edition, according to the company. The newly released Diavel has also proven a strong seller, joining the 848EVO Superbike and Monster 796 as top sellers in Ducati’s lineup.

“We are very satisfied with our half-year results, which are an exceptional growth over 2010,” said Cristiano Silei, CEO of Ducati North America. “We are extremely excited about our potential for the rest of 2011 with the Monster 1100EVO joining our formidable product lineup as summer hits full swing. In light of this continued success, we will be strengthening our organization for the 2012 model year.”

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