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Performance Machine acquires Xtreme Machine

August 9, 2011
Filed under Features

Performance Machine, a developer of wheels, brakes, controls and motorcycle accessories, has announced its acquisition of Xtreme Machine Motorcycle Wheels USA, which has been manufacturing billet wheels for more than a decade.

“Xtreme Machine has always been a well-respected brand, and Performance Machine will continue to manufacture motorcycle products under the Xtreme Machine brand name,” Performance Machine president Mark Finnie said. “We feel that the Xtreme Machine line of wheels is a natural addition to Performance Machine’s diverse brands.”

Along with the acquisition, Performance Machine has announced it has brought on Rod Brogdon as the brand manager. Brogdon has been with Xtreme Machine for 11 years. He started in the automotive industry with billet wheels at Boyd’s in 1987 and joined the motorcycle aftermarket arena in 1993.

“In the past 10 years, Rod has worked diligently to build Xtreme Machine and there is no one better equipped to help grow the brand,” Finnie said. “Rod’s investment in Xtreme runs deep and we are grateful to have him as part of the Performance Machine team.”

Xtreme Machine’s manufacturing will move from Jacksonville, Ill., to Performance Machine’s facility in La Palma, Calif., in the near future.

Performance Machines is part of the MAG (Motorsports Aftermarket Group) family.

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