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Harley, UFC renew sponsorship

August 19, 2011
Filed under Features

The Ultimate Fighting Championship announced that it has reached a multi-year sponsorship renewal agreement with Harley-Davidson.

Harley-Davidson, which first became a core sponsor of the UFC in 2008, will continue to be featured across multiple platforms, including pay-per-view and television broadcasts, online, and in the UFC’s famed octagon.

The companies also jointly announced the launch of a new promotion that gives fans the opportunity to bring a UFC event to their city in 2012. Beginning next month, fans can visit www.ufc.com/hometownthrowdown and vote for their city to win the Hometown Throwdown event. The fully interactive site will include all of the latest information on the promotion, as well as unique offerings from Harley. The city finalists will be announced in early 2012, with the winner being crowned in the spring. The event is expected to be held next summer.

Further demonstrating its commitment to the UFC and its athletes, Harley was instrumental in the UFC putting on its first event in the state of Wisconsin. In front of thousands of fans at Bradley Center in Harley-Davidson’s hometown of Milwaukee, Chris Lytle defeated Dan Hardy in the exciting welterweight main event. For his victory, Harley-Davidson awarded Lytle with a 2012 Blackline motorcycle.

“We were excited to have the UFC visit Harley-Davidson’s hometown of Milwaukee this weekend for the first time ever,” Harley-Davidson’s chief marketing officer Mark-Hans Richer said. “To celebrate UFC’s arrival in our hometown, we wanted to present the winner of the main event with a gift that only Harley-Davidson could pull off. So, Chris Lytle is going home with a new, 2012 Harley-Davidson HD Blackline. Now, we look forward to the Hometown Throwdown promotion and giving UFC and Harley-Davidson fans the opportunity to bring a major UFC card to their city next year.”

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