Revive Your Ride! winners named
August 26, 2011
Filed under Features
The Motorcycle Industry Council has named the 50 customers who won prizes in the recent Revive Your Ride! WIN BIG Spring Giveaway promotion via their local dealerships. The success of the second annual event was due in large part to MIC aftermarket members, who donated $12,000 in cash prizes and also nearly $28,000 in product and service giveaways.
Created and funded by the Aftermarket members of the MIC, the Revive Your Ride! WIN BIG Spring Giveaway was designed specifically to build excitement for two-wheeling and to bring the riding community back to motorcycle, ATV, side-by-side, service and aftermarket retailers.
"Thank you to everyone who participated in the Revive Your Ride! promotion this year," MIC aftermarket committee chairman Frank Esposito said. "Thanks to our MIC aftermarket members, this tremendous promotion again drove thousands of customers into dealerships everywhere, which was exactly what it was supposed to do. Although this was only the second year, we still saw a dramatic increase in participation from MIC member companies who donated $40,000 in cash, cool products and great services as giveaways. We are already looking forward to the next Revive Your Ride! promotion (Oct. 15-Dec. 30) and hope to use the momentum from this promotion to make the next one even better."
For those dealerships who want to know more, Revive Your Ride! will be at the upcoming Powersports Business Profit Xcelerator dealer education event at the Red Rock Casino in Las Vegas, Sept 25-27. Register for ProfitX here. It's not too late to get involved in the fall promotion, nor too early for powersports retailers to start planning for next year's spring event.
"On behalf of the MIC, congratulations to everyone who participated in the second annual Revive Your Ride! promotion," said Cam Arnold, vice president of the MIC's Aftermarket Services. "Revive Your Ride! provided a tremendous opportunity for the MIC aftermarket members, powersports dealers nationally and their customers. Overall, it was a win-win promotion for everyone who participated."
The list of winners can be found here.
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