IronPlanet Motors strikes deal with SEC
August 30, 2011
Filed under Features
IronPlanet Motors, a leading online auction site for used autos and powersports, on Tuesday announced it has become the official online automotive and powersports auction site of the Southeastern Conference (SEC) and all SEC Championship events.
The sponsorship provides IronPlanet Motors the ability to tap into a large share of the college market’s more than 172 million fans through this new sponsorship. The SEC is one of the nation’s top intercollegiate athletic conferences. Through the broad reach of SEC television, radio, online, events, and merchandising, IronPlanet Motors will be able to reach a large audience of college sports fans who are in the market for used cars, trucks, motorcycles, ATVs, jet skis, boats and RVs. Additionally, IronPlanet Motors will have a presence at the Dr Pepper SEC FanFare during the Conference’s annual football championship weekend and men’s basketball tournament. These two events, held in conjunction with the respective SEC Championships, draw more than 60,000 SEC fans each year.
“We are thrilled to support the Southeastern Conference and honored to become the official online automotive and powersports auction site for the SEC,” said Steve Kendrick, managing director for IronPlanet Motors. “The SEC is an exciting new avenue for IronPlanet Motors to engage car, truck and powersports buyers.”
Through online auctions, IronPlanet Motors connects buyers and sellers of cars, trucks, motorcycles, ATVs, jet skis, boats and RVs. IronPlanet Motors conducts detailed inspections on the items it sells and provides the inspection reports free of charge at www.ironplanetmotors.com. Reports include detailed photos and condition ratings of the interior, exterior, engine compartment and all major accessories. The inspection reports are backed by IronPlanet Motors’ exclusive IronClad Assurance, which guarantees the report is an accurate representation of the vehicle’s condition. The inspection report and the IronClad Assurance equip buyers with the information they need to bid with confidence on the items they want.
The sponsorship contract, which was negotiated through SEC Sports Marketing, an IMG College property, will run through June 2014.