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Kelley Blue Book unveils most popular 2Q traffic

September 5, 2011
Filed under Features

These are values for the most popular preowned quads, according to consumers who logged on to Kelley Blue Book’s website.

These values are shown to Powersports Business readers before Kelley Blue Book publishes its quarterly findings.
Kelley Blue Book works with industry auctions, private parties and dealers and receives consumer feedback from its website to identify the wholesale values.

The Kelley Blue Book wholesale value is based on clean units, fully reconditioned and ready for resale.

The Trade-In Value is what dealers should pay a consumer. These values do not include additional equipment or mileage adjustments.

The powersports section of KBB.com received an average of more than 5.5 million visitors (customer views) in a recent quarter and has an average of more than 6.5 million visitors annually.

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