Yoshimura launches dealer program
September 5, 2011
Filed under Features
tool to increase sales
Yoshimura R&D of America has launched “Team Yoshimura Training,” a training program designed to teach dealers and consumers to speak the language of Yoshimura, an aftermarket exhaust manufacturer. This two-stage platform was developed in conjunction with Systematyx Inc. in order to inform consumers and provide frontline parts employees an exciting and rewarding tool while gaining company and product knowledge.
In Stage 1 — Team Member, a consumer-accessible quiz with an accompanying study guide reveals basic history and facts presented in an easy and interesting format. Graduates of the 20-question quiz receive a foil embossed certificate identifying them and their dealership. Graduates are prompted to enroll in the more advanced second stage.
In Stage 2 — Team Champion, this password-protected phase is designed to familiarize the student with materials, processes and support “systems” that Yoshimura offers to a consumer, and is structured to establish a relationship between the student and Yoshimura R&D.
Graduates can expect to invest about an hour getting through this phase and are rewarded with an exclusive carbon fiber award with their name laser etched on a titanium nameplate, that doubles as a pen holder (a $65 value).
Yoshimura will stay in contact with these Team Champions with monthly newsletters announcing upcoming products and race team updates. Graduates are also invited to visit Yoshimura’s Chino, Calif., facility for guided tours of Racing, R&D and Manufacturing.
Enrollment is available at www.teamyoshimura.com.