Kolpin reveals new branding approach
September 9, 2011
Filed under Features
Kolpin Outdoors, Inc. has announced a refreshed brand identity showcased through its new packaging, innovative short film and enhanced website with a renewed emphasis on its tagline “The Leader in All-Terrain Innovation.”
The refreshed brand messaging communicates to the consumer that Kolpin provides an honest value in rugged dependability and is the ultimate source for ATV accessories and UTV accessories.
“Kolpin’s refreshed visual identity was designed to strengthen brand messaging, enhance shelf prominence, and establish consistency across multiple distribution channels. The updated brand look and elements reflect Kolpin’s strategy of communicating with powersports and outdoor enthusiasts via modern marketing channels while maintaining Kolpin’s reputation as an industry leader,” said Sarah Hudzinski, manager of marketing services.
The new packaging is just one avenue that Kolpin is utilizing to convey the emphasis on its tagline. Also prominent in the brand refresh is the completion of a Kolpin branded short film that visually communicates Kolpin’s extensive offering and high quality standards. This “shortie” illustrates Kolpin’s dedication to remaining at the forefront of today’s marketplace and consumer needs.
In concert with the brand refresh efforts, Kolpin also plans direct consumer communications through a socially minded and prominent social media campaign that includes Facebook, Twitter, YouTube enhanced blog content, QR codes and a completely redesigned website which will launch this month.