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Shoei donates to MSF study

October 3, 2011
Filed under Features

Shoei Safety Helmet Corp.’s support allowed the Motorcycle Safety Foundation to include braking instrumentation in its unprecedented, one-year-long MSF 100 Motorcyclists Naturalistic Study.

Designed to provide comprehensive, real-time, routine-riding, near-crash, pre-crash and actual-crash data that is currently unavailable, the study was launched earlier this month and is sponsored by MSF and administered by Virginia Tech Transportation Institute. This groundbreaking research will track 100 participant-owned motorcycles for one year and approximately 500,000 total miles.

In June, the MSF received from Shoei a donation of 2,100 premium X-Twelve helmets with an MSRP of approximately $700 each. Those helmets were then offered to the MSF’s national rider training network for a nominal fee for use by both RiderCoaches and students during MSF RiderCourses. A portion of the proceeds provided a mid-five-figure investment that was used to fund the recently added braking portion of the MSF 100 Motorcyclists Naturalistic Study.

“Shoei and the MSF share the same goal,” Shoei president Hiro Mizushima said. “That is to help protect motorcyclists. Shoei does this by developing the best head protection available, and MSF does this with the best rider training curriculum and innovative research. We are pleased that the helmets we donated will be used in their rider training.”

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