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Ducati North America sees 10% growth in Q1

April 30, 2012
Filed under Features

P&A sales nearly double in company’s seventh straight quarter of growth

Ducati North America announced its seventh consecutive quarter of sales growth, beginning 2012 with a 10.2 percent retail sales increase in the first quarter compared to the same period in 2011. Significant growth in all of its territories (U.S., Canada and Mexico) continues to position North America as Ducati’s largest global market.

The Ducati line of apparel and accessories also recorded significant growth with more than a 98 percent increase in the first quarter.

“It’s exciting to report this level of sustained retail sales growth, continuing the momentum of our record year in 2011,” said Cristiano Silei, CEO of Ducati North America. ”We expect this growth to gain even more strength throughout the year, thanks to the imminent introduction of new products across several of Ducati’s motorcycle categories.”

Ducati’s growth is expected to continue thanks to an expanding product lineup, including two highly anticipated models that are becoming available for customer deliveries: the new Streetfighter 848, which Ducati says is synonymous with control, precision and pure fun, and the category-defining superbike, the 1199 Panigale. Both models were scheduled to have been arriving at dealerships during the month of April.

With a worldwide unveiling held in New York City on March 15, Ducati introduced a new member to the iconic Monster family: the Monster Diesel. As a result of a collaborative effort with Diesel clothing, the new military-inspired design transforms the flagship Monster 1100 EVO, inviting a new perspective to the Monster legacy.

“We are enthusiastic that 2012 has begun with growth across all categories,” said Dominique Cheraki, general manager of Ducati North America. “However, Ducati and our dealers will not rest on this success. Our commitment is to fuel Ducati’s growth in North America with continuous introduction of new, significant products to market and by improving consumer’s accessibility to our brand with further expansion and investment in our dealer network.”

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