Ex-Advanstar rep Cavanaugh joins AIMExpo in sales
Marketplace Events announced that motorcycle industry veteran Matthew Cavanaugh has joined the American International Motorcycle Expo team as a sales representative.
“Educating the market about AIMExpo’s vision to energize and excite everyone involved with two-wheels is a natural fit for Matt’s talents,” said Larry Little, vice president and general manager, Motorcycle Group. “Matt has been in this industry his entire career and is a familiar face to many members of the marketplace. His past experience and respected status within the industry is a tremendous asset as we continue to move forward.”
Cavanaugh began his tenure in the industry as a dealer sales representative at Lockhart Phillips, followed by nearly a decade in exhibition sales at Advanstar.
“I am most fortunate to become part of the team that is turning the AIMExpo vision into reality,” Cavanaugh said. “When I first heard about the concept, I knew it would add tremendous value to the market, and I look forward to sharing that story with companies in this great marketplace.”