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Ex-Advanstar rep Cavanaugh joins AIMExpo in sales

June 18, 2012
Filed under Features, News

Marketplace Events announced that motorcycle industry veteran Matthew Cavanaugh has joined the American International Motorcycle Expo team as a sales representative.

“Educating the market about AIMExpo’s vision to energize and excite everyone involved with two-wheels is a natural fit for Matt’s talents,” said Larry Little, vice president and general manager, Motorcycle Group. “Matt has been in this industry his entire career and is a familiar face to many members of the marketplace. His past experience and respected status within the industry is a tremendous asset as we continue to move forward.”

Cavanaugh began his tenure in the industry as a dealer sales representative at Lockhart Phillips, followed by nearly a decade in exhibition sales at Advanstar.

“I am most fortunate to become part of the team that is turning the AIMExpo vision into reality,” Cavanaugh said. “When I first heard about the concept, I knew it would add tremendous value to the market, and I look forward to sharing that story with companies in this great marketplace.”

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