Cobra Moto, Bel-Ray form new strategic partnership
September 19, 2012
Filed under Features
Cobra Moto and Bel-Ray Company, Inc. in August announced a strategic partnership built on a racing platform showcasing Bel-Ray’s lubricants and support team that will provide backing to Cobra’s Factory, National and National Plus teams.
“This is truly a win-win situation for two longstanding motocross companies with roots dug solidly here in American soil,” said Sean Hilbert, president of Cobra Moto. “Bel-Ray’s legacy in the sport of motocross is second-to-none. And like Cobra, racing is paramount to the research and design process. So the benefits of the partnership will certainly be mutual for both companies.”