MotorFist to expand reach in Canada
December 5, 2012
Filed under Features
MotorFist announced that Kimpex will distribute the technical snowmobile outerwear brand in Eastern Canada. MotorFist will continue to sell dealer direct in British Columbia, Alberta and Saskatchewan.
“We are proud to have Kimpex represent our brand in the Eastern providences of Canada,” said Jennifer Jacobson, MotorFist vice president of operations. “Kimpex has a strong management team and exceptional distribution channels, and their experience with their focused CKX line of gear is a perfect compliment to our brand.”
Scheduled to launch this fall with specialized programs for select dealers, Kimpex will target only the provinces of Manitoba, Ontario, Quebec and the Atlantic provinces with the MotorFist product line. Featured products will include the Stomper boot and the Rekon jacket, both of which feature the patented and MotorFist exclusive eVent waterproof, breathable technology.
“Everyone at Kimpex is excited to partner with the MotorFist family,” said Michel Coté, vice president of sales at Kimpex. “Like us, they are passionate about snowmobiling and are all riders themselves. This partnership allows Kimpex to provide our customers the best snowmobile garment solution on the market. “We’ve built incredible momentum since we launched our brand four years ago,” MotorFist president Brad Ball said.