Ducati North America sets all-time sales record in 2012
February 25, 2013
Filed under Features
Ducati North America reported the highest sales in the company’s history, with a record 10,883 units retailed in 2012. This result marks the company’s 10th consecutive quarter of increased sales and further solidifies North America as Ducati’s number one global market.
The all-time sales record was achieved thanks to a sales increase of 21 percent versus 2011, despite the industry trend of marginal growth. Each North American region achieved sales increases in 2012, with the U.S. growing 21 percent, Canada 25 percent and Mexico 7 percent.
Ducati’s line of apparel and Ducati Performance accessories also registered new sales records, with annual growth of 42 percent.
“Ducati’s new all-time sales record and the consistent growth in all North American markets confirm our customers’ extremely positive response to our products and marketing programs,” said Cristiano Silei, CEO of Ducati North America. “We are fully geared to continue this growth in 2013 with many highly-anticipated new products and our strongest dealer network to date.”