Cruiser, touring wholesale pricing up in 2013
Dave McMahon, Editor-in-Chief
April 22, 2013
Filed under Features
NPA data shows ‘continued improvement in demand’ for pre-owned bikes
Wholesale pricing for motorcycles in the touring and cruiser segments is up slightly through February compared to the first two months of 2012, according data provided exclusively to Powersports Business from National Powersport Auctions.
“It shows that there’s continued improvements in retail demand for pre-owned units,” said Jim Woodruff, chief operating officer of NPA.
Woodruff noted that the average model age for cruiser/touring products sold through wholesale has grown slightly in 2013.
“That outcome has been influenced by reduced production of new units in recent years, the aging of bank repo portfolios, and greater adoption of auction by dealers taking trades and immediately wholesaling units that don’t fit their floor rather than rejecting them,” Woodruff said.
Cruiser/touring vehicles tend to follow the traditional seasonal wholesale price curve, with strength in the spring and low points in the summer, according to Woodruff.
“2012 followed the seasonal wholesale price curve almost exactly, indicating some return to normalcy in the cruiser/touring market segment,” he said.
Dealers, meanwhile, are turning to NPA’s online methods more frequently than ever to buy at auction. In fact, NPA data shows that dealers are just as likely to buy through online methods like the company’s eSale and Simulcast programs as they are in-person at a live auction.
“Dealers are comfortable with and have confidence in NPA’s condition report process and the ability to fill inventory holes on more of a real-time basis,” Woodruff said.