26th Annual MDA Ride for Life raises $1 million
June 19, 2013
Filed under Features
The Harley-Davidson 26th annual Ride for Life event held May 4-5 raised more than $1 million to fuel the fight against muscle disease in support of families served by the Muscular Dystrophy Association.
“Harley-Davison and its dealers, riders, fans and H.O.G. chapters are some of the most passionate when it comes to helping provide independence to kids and adults with muscle disease,” said Brian Bentley, dealer principal of Brian’s Harley-Davidson and head of the Ride for Life steering committee. “Ride for Life is a tradition that continues to exceed our expectations year after year. One of the best feelings is seeing the smiles on the faces of the kids who we are helping, and I think this has been one of the most memorable years we’ve had in the past two decades.”
More than 1,300 motorcycle enthusiasts rumbled into Bethlehem, Pa., for the nation’s largest charity motorcycle ride, hosted by the Eastern Harley-Davison Dealers Association (EHDDA). Willie G. Davidson, former senior vice president and chief styling officer of Harley-Davidson Motor Company, and the grandson of company co-founder William A. Davidson, made a special appearance with his wife Nancy at the event to greet the parade and sign autographs for participants and MDA families.
Ride for Life is the nation’s highest-netting Harley-Davidson fundraising event. Since it began in 1988, it has raised nearly $18 million and has had more than 51,000 participants.