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American Honda sees sales growth in its fiscal Q1

September 9, 2013
Filed under Features

American Honda experienced strong sales growth and retail share increases in the U.S. for the fiscal first quarter ended June 30, 2013, Powersports Business has learned.

The solid quarter was attributed to new two-wheel models like the NC700, CTX700, CB500F, CBR500R and the GL1800F6B, according to American Honda officials.

ATV retail sales declined year-over-year in fiscal Q1 as expected, as Honda builds out of the 2013 model year for Rancher and Foreman in preparation for the release of the new generation 2014 of those machines, slated for release in fiscal Q3.

Don’t be surprised to see more success in 2013 from American Honda, officials said, with the company having recently announced new Rancher, Foreman and Pioneer models. Honda has now announced 11 new 2014 model releases for its U.S. customers.

American Honda credited sales of its CBR500R for a strong fiscal first quarter.

American Honda credited sales of its CBR500R for a strong fiscal first quarter.

Meanwhile, Honda Motor Co., Ltd.’s first quarter motorcycle unit sales were up 143,000 units, or 3.7 percent in the first quarter of the company’s fiscal 2014. That increase was led by a charge from Asia, which saw a 194,000-unit hike, an increase of 5.9 percent over Q1 2013.

North American motorcycle sales rose by 3,000 units, or 5.1 percent to 62,000. Japan’s unit sales decreased by 8.5 percent, while “other regions” dropped 41,000 units, or 9.15 percent. Europe took the hardest hit percentage-wise with unit sales down 13.3 percent.

Overall, the motor company’s net sales and other operating revenue grew 16.3 percent to ¥2.8 trillion year-over-year. Operating income rose 5.1 percent to ¥184 million, while net income dropped 7.0 percent to ¥122.4 million.



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