World champ named Husqvarna Nordic brand manager

Recently retired Juha Salminen, the 13-time world champion of Enduro motorcycle racing, has taken over as Husqvarna brand manager in Finland and the Baltic states as part of the new Husqvarna Nordic division. In addition, he will be involved with dealer development and sales promotions.

“The new Husqvarna dealer network will be guaranteed a professional brand manager who is fully committed to his job,” said Husqvarna Nordic managing director Jaro Sihvonen. “Juha has solid experience in the motorcycle industry around the world, and he has watched the sector very closely during his 15 years as a professional rider. We are extremely satisfied with Juha and happy to have him as part of our team.”