Motul USA hires new director of sales and marketing
Pomona, Calif.-based Motul USA announced the appointment of Ron Aparicio as its director of sales and marketing.
A veteran of the automotive aftermarket industry, he previously served as director of sales for Walker Products Inc. During his 10 years with Walker, he was responsible for aftermarket sales and the management of outside sales reps. In addition, he oversaw all aftermarket sales channels and buying groups.
Aparicio currently serves as chairman of CAWA, a non-profit trade association representing automotive aftermarket parts manufacturers, jobbers, warehouse distributors and retailers. He has served in several positions in CAWA for more than five years, including as a board member. Aparicio also serves on the AWDA MAC board (Automotive Warehouse Distributor Association Manufacturers Advisory Council). AWDA is affiliated with the Automotive Aftermarket Industry Association (AAIA), which has more than 22,000 member and affiliated companies in the automotive aftermarket.
“It is an honor to be associated with the Motul brand which is known throughout the world for its development of the finest lubricants and related products for both automotive and motorcycle applications,” Aparicio said. “I look forward to further expanding the Motul brand in North America.”