Kawasaki renews PBR sponsorship
February 14, 2014
Filed under Features
Kawasaki Motors Corp., U.S.A. (KMC) has announced a continuation of its relationship with the Professional Bull Riders (PBR) Built Ford Tough Series as it enters the 2014 season. KMC will be in its third year as the Official Side-by-Side and ATV sponsor of the fast-growing sport that has captured the interests of both live and television audiences.
KMC has developed promotional tie-ins with top bull riders, including J.B. Mauney, the reigning world champion, and Shane Proctor. The company focuses on its four-wheel product in conjunction with PBR activities. The Teryx4 LE side-by-side is highlighted at all of the stops on the tour, which visits 18 cities in 15 states during the opening half of the season. The Kawasaki unit will attract attention from many of the 1.5 million seasonal event attendees.
“Our involvement with the PBR and its Built Ford Tough Series has let us see first-hand why this sport has grown so dramatically, and why fans associate so easily with the riders,” said Chris Brull, Kawasaki’s director of marketing. “The top riders are very approachable, and the bulls exemplify unbelievable strength, and that combination of talent and raw power fits perfectly with the way Kawasaki positions the Teryx side-by-side.”