KTM reports record sales year in 2013
April 2, 2014
Filed under Features
KTM achieved its highest sales numbers in 2013, with 123,859 bikes sold worldwide, including those sold by Bajaj, KTM’s partner in India. Unit sales were up 15.6 percent in 2013, helping the company achieve a turnover of €716.4 million.
Among the highlights for KTM in 2013 were the launch of the 1190 Adventure and the 390 Duke. KTM also earned market share of 8.5 percent in Europe, despite a declining motorcycle market on that continent.
For 2013, EBIT increased 49.5 percent to €54.9 million. EBIT margin grew to 7.7 percent, up from 6.0 percent in 2012. The OEM also increased headcount by 147, for a total for 1,849 employees by the end of 2013.
In 2014, KTM expects further increases in sales and turnover, as well as an increase in market share. The OEM plans to invest €68 million on new development projects and the expansion of buildings and capacity. The production capacity at KTM headquarters in Mattighofen, Austria, is planned to increase to more than 100,000 units this year.