Husqvarna names new brand manager

Husqvarna has named industry veteran Steve Lawler as the company’s new North American brand manager. Lawler will be based out of Husqvarna Motorcycles North America’s all-new facility in Murrieta, Calif. Lawler has been a sales manager for BRP for the last 10 years and was with Yamaha for more than two decades prior to that.

“We are very proud to welcome Steve Lawler to Husqvarna,” vice president Brad Hagi said. “His vast industry experience and passion for motocross make him the ideal person to help shape the new Husqvarna. We are heading into a landmark year for this historic brand, and Steve is going to be a big part of bringing Husky back to its premium status.”

“This is a once-in-a-lifetime opportunity,” Lawler said. “I think the sky is the limit to where we can go with Husqvarna, and I’m very excited to be a part of the team. I have a long history with dirt bikes — I still race to this day in events like the Vet World Championships and Mammoth Motocross. I have a well-rounded skillset off the bike, as well, with a diverse background in marketing and sales, and I’m looking forward bringing it all together as brand manager for the new Husqvarna.”