Racer X returns as media partner for 2014 AIMExpo
April 23, 2014
Filed under Features
The American International Motorcycle Expo (AIMExpo) and Filter Publications, publishers of Racer X Illustrated, have announced a renewal of their media partnership for the 2014 event, scheduled for Oct. 16-19 at Orlando’s Orange County Convention Center. For the second year, Racer X will be a featured exhibitor on the AIMExpo floor, showcasing its globally recognized motocross magazine and website, while also producing exclusive content from the event.
“Last year was a highly productive experience and it allowed us to reach new segments of the powersports marketplace,” said Filter Publications president Bryan Stealey. “We established new relationships with other exhibitors and dealers, and we received a significant amount of new subscriptions from consumers that came to the show. It was an easy decision for us to return this year, and we intend to be bigger and better in every way.”
“Racer X has long been one of the most respected media brands in the motorcycle industry and our partnership with them proved to be mutually beneficial,” said Kerry Graeber, marketing director, Marketplace Events Motorcycle Group. “They are a standard bearer within the powersports media landscape and the opportunity to continue our relationship with them with a focus on growth is a tremendous asset to the continued success of AIMExpo.”