Divas SnowGear adds team member

Divas SnowGear announced an addition to its team of employees based in Oregon, Wis. Dani Rae Rury joins DSG with a degree in fashion retailing and five years of experience in the field. Her efforts will focus on marketing DSG’s brand through PR, trend following and product planning and development to keep Divas on top of current fashion trends. In addition, she will be responsible in assisting Divas SnowGear sales reps in the field as they keep a pulse on the market and the brand’s dealer network.

“I’ve seen Divas SnowGear grow since inception as a brand that really took charge of a need in the marketplace, bringing fashion-forward outerwear to snowmobiling,” Rury said. “I knew I could help them stay on top of their market with my experience in fashion retailing. When I initially met with the team at Divas, we immediately clicked, and the rest is history! I’m anxious to grow within the organization and bring my innovative ideas to the table.”

Rury will be attending upcoming distributor sales meetings, snowmobile shows and events.