Harley-Davidson’s Project LiveWire going international

Project LiveWire to visit 8 countries on 3 continents

Riders around the world will have the chance to add their voices to help shape the future of Project LiveWire, Harley-Davidson’s first electric motorcycle, as the company’s Project LiveWire Experience tour expands globally in 2015.

Building on the excitement of Project LiveWire’s debut last year, select consumers in Asia, Europe, Canada and the U.S. will have an opportunity to ride and provide feedback on the bike, helping to guide the development of the new motorcycle.

“Project LiveWire has reset expectations about what a Harley-Davidson motorcycle can be,” said Harley-Davidson chief marketing officer Mark-Hans Richer. “The first phase of the Project LiveWire Experience tour provided valuable feedback about the features and experience riders expect from an electric Harley-Davidson motorcycle. This year we’re expanding that experience to a global audience to gain even deeper insights from riders to help us shape the future direction of this exciting technology.”

While not for sale, the Project LiveWire motorcycle was specifically designed for the purpose of seeking insight into rider expectations of an electric Harley-Davidson motorcycle. The Project LiveWire Experience invites customers to test ride and learn more about the story of the motorcycle and provide feedback on their experience. Even those who don’t yet ride will have the opportunity to feel the power of Project LiveWire through the Jumpstart demo — a simulated riding experience.

In 2014, more than 15,000 customers provided feedback on Project LiveWire, including more than 6,800 who took demo rides, as part of a 30-stop tour across the United States and at a special consumer event for Latin American customers in Miami. Longer-term plans for retail availability of Project LiveWire will be influenced by feedback from riders during the Project Livewire Experience tour.

Highlights of the 2015 tour, which encompasses events in eight countries on three continents, include:

Media and invitation-only consumer rides at Malaysia’s Sepang International Circuit from Feb. 25 to March 4.

A contest for riders throughout Europe to enter for a chance to be one of the first 1,000 people to ride Project LiveWire at one of five locations in the United Kingdom, France, Germany, Italy and the Netherlands from May to August.

A 13-stop tour in the United States and Canada visiting select Harley-Davidson dealerships and consumer events beginning in April.

“We are led by what our customers tell us matters most,” said Richer. “Because electric vehicle technology is evolving rapidly, we are excited to learn more from riders through the Project LiveWire Experience to fully understand the definition of success in this market as the technology continues to evolve.”