BMW Motorrad adds Washington dealership

The StaffMay 20, 2015

Lynnwood Motoplex gives state of Washington sixth point for BMW

BMW Motorrad USA has further expanded its brand in the Pacific Northwest with the addition of BMW Motorcycles of Lynnwood in the state of Washington. The new BMW motorcycle dealership, located at 17900 Hwy. 99 (also home of Lynnwood Motoplex), offers a complete line of BMW motorcycles, parts, accessories, apparel and service capabilities in an exclusive new 2,800-square-foot retail showroom.

BMW Motorcycles of Lynnwood, north of Seattle, is added to the Powers family’s Lynnwood Motoplex store that sells Indian, Kawasaki, KTM, Polaris, Sea-Doo, Slingshot, Victory, Yamaha and Tige boats.

“We’ve had our eye on BMW for quite some time, and finally, we have the opportunity to do the brand proud and take our business to the next level,” said Jim Powers Jr., whose family has owned and operated the thriving powersports retailer north of Seattle for more than 40 years, selling new and used boats, ATVs, side-by-sides, personal watercraft, snowmobiles and a full range of motorcycles, active apparel, parts and accessories. Lynwood Motoplex also carries Yamaha, Victory, Sea-Doo, Kawasaki, Polaris, Indian and KTM.

“BMW’s diverse range of motorcycles will generate crossover business with our existing customers as well as attract new customers, who are loyal to the brand,” added Powers, whose father Jim Sr. established his first motorcycle dealership in 1970, following a professional hockey career with the Seattle Totems and the Vancouver Canucks. Although Jim Sr. is a regular fixture in the dealership, day-to-day operations are handled by his children Jim Jr., Garret and Janice, who carry on the family’s commitment to both hockey and horsepower.

To help make BMW Motorcycles of Lynnwood a success, Jim Powers Jr. has assembled a team of operations, sales and service associates with extensive riding expertise, industry experience and a history with the BMW brand. The staff includes a master-certified BMW technician who taught at the Motorcycle Mechanics Institute in Arizona.

“The Powers family has built a great foundation for the BMW brand to thrive, and we are delighted to welcome them to our dealer network,” said Lou Provato, dealer development manager for BMW Motorrad USA.

The BMW motorcycle dealer network has now reached 147.