Great Day’s new packaging hits dealerships

Great Day, Inc.’s new color-label boxes have arrived in dealerships, the company announced. Great Day’s products were previously only available in plain white boxes with no photos or specs. The new merchandising is designed for a more appealing store display and to attract consumer attention.

“This will help to increase brand awareness and sales among the powersports OEMs, distributors and retailers of the Great Day product line,” said Great Day vice president Ilar Meeks.

Great Day is now working to add full color labels to the boxes housing its UTV overhead gun racks.