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Benfield’s latest venture ‘a dream experience’

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October 17, 2014

New Acorn Woods owner lifting aftermarket branding You could say Ron Benfield has come full circle as owner of Acorn Woods Communications. A decade ago, Benfield was the accessory marketing manager at American Suzuki Motor Corp., where he worked on several big projects with Yoshimura R&D, specifically... Read more »

Dealers high on 2015 WaveRunner lineup

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Dave McMahon, Editor in Chief
October 16, 2014

Dual handlebar throttle controls a welcome addition   Ron Seidner, owner of Bert’s Mega Mall in California, didn’t know where to begin after seeing the 2015 Yamaha WaveRunner lineup. The mid-August unveiling at the Fontainebleau oceanfront resort in Miami was a long way from his 230,000-square-foot... Read more »

Held to launch 2015 collection at AIMExpo

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October 16, 2014

Aliso Viejo, Calif.-based Held USA will be launching its all-new 2015 collection at AIMExpo in Orlando. Dealers and attendees will be able to see the complete lineup of Held motorcycle apparel, gloves and luggage. Held USA will be set up at booth #921. Held representatives from the U.S. and Germany... Read more »

WPS now a Pro Circuit distributor

October 16, 2014

WPS (Western Power Sports, Inc.) has added off-road motorcycle exhaust and aftermarket performance parts maker Pro Circuit to its list of product vendors. In 1991, Pro Circuit put together a race team, and since then, the Pro Circuit race team has won more than 200 AMA races and 28 championship titles. ... Read more »

Become a 2015 PSBI speaker

October 16, 2014

Believe it or not, we’re already in the planning stages of the 2015 Powersports Business Institute @ AIMExpo in Orlando, and we hope you are also. If you would like to be considered as a speaker for next year’s event — or would like to recommend a speaker — simply send an email to Powersports... Read more »

Connect the names with faces at PSB Institute

October 16, 2014

Here’s a closer look at the speakers who will be presenting dealer training sessions during the Powersports Business Institute @ AIMExpo. The PSB Institute, brought to you by CDK Global and STA-BIL, will be held Thursday and Friday, Oct. 16-17, at the Orange County Convention Center. See Page 20 for... Read more »

Learn more about the PSB Institute sessions

October 16, 2014

Don’t miss the Powersports Business Institute @ AIMExpo during your time in Orlando. Conveniently located in the meeting rooms adjacent to the Exhibit Hall, the PSB Institute @ AIMExpo is once again loaded with profit-building sessions. All for free, with no registration required. Just pick out your... Read more »

NPA to sponsor 2014 Power 50 program

October 16, 2014

Powersports Business announced that National Powersport Auctions is the sponsor of the 2014 Power 50 Dealer Awards program. NPA’s sponsorship will begin during the Power 50 Awards Dinner on Thursday, Oct. 16 at 6:30 p.m. at the Orange County Convention Center. “NPA is pleased to sponsor the Power... Read more »

Global reveals are part of AIMExpo

The Star Bolt custom display was a hit at AIMExpo last year.

October 13, 2014

Yamaha, Suzuki and Kawi to exhibit in Orlando Here’s a look at what the Japanese OEMs have planned for AIMExpo. Yamaha global launch Yamaha was the first OEM to commit to last year’s inaugural AIMExpo and following a successful first year, the brand is looking to expand its presence in the 2014 event.... Read more »

New Polaris ebike offers power of diesel without the gas tank

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October 13, 2014

Polaris eBikes’ new Diesel Titanium Oxide (TiO) Limited Edition is changing the industry’s expectations for electric bikes. Carey Hopkins, EVantage USA, Inc. senior product director, said, “This new model shatters pre-conceived notions of what an electric bicycle can do.” The Diesel TiO Limited... Read more »

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