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Arctic Cat launches XR platform for 2015

The new Arctic Cat TRV 1000 XT EPS brings more powerful engine performance.

By Liz Keener, Managing Editor
May 22, 2015

OEM focuses on innovation to attract buyers   As spring broke, and ATVs were finally getting fired back up in the snowbelt states and in other regions across the U.S., Arctic Cat was looking hopefully into the upcoming ATV season. For the Minnesota-based company, 2015 brings excitement, as its... Read more »

Suzuki motoring to support U.S. ATV market

Suzuki Manufacturing of America Corp. celebrated 14 years of ATV assembly earlier this year.

By Kate Swanson, Assistant Editor
May 22, 2015

Georgia production move allows OEM to source local vendors, reduce production time Almost a year after moving its engine production to Rome, Ga., Suzuki Manufacturing of America is finding more reasons to celebrate. The plant recently reached its 14th anniversary, and with nearly 500,000 units produced... Read more »

Q1 below plan overall, but a positive outlook

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By Kate Swanson, Assistant Editor
May 22, 2015

Despite being off to an average start, dealers looking forward to 2015 sales   It takes dedication, hard work and sales skills to go the distance, and dealers from all over North America are seeing how they measure up in early 2015. Weather, economy and location had varying effects on dealership... Read more »

Distributor plans to tackle ‘grey market’

May 22, 2015

SpeedMob now only servicing product with receipt from dealers   SpeedMob, Inc., a distributor of premium European and domestic brands, announced a new Grey Market Policy that is designed to strengthen the brand values of its imported products, as well as enhance dealer support and return on investment... Read more »

SBT launches new axle company

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By Kate Swanson, Assistant Editor
May 20, 2015

4XPro emerges into ATV/UTV marketplace with plans for 2,000 applications In the powersports industry, companies need to be able to adapt to the changing market and most importantly, continue to strive for innovation and customer service. 4XPro, a division of SBT, Inc., is a new company producing ATV/UTV... Read more »

BMW Motorrad adds Washington dealership

May 20, 2015

Lynnwood Motoplex gives state of Washington sixth point for BMW   BMW Motorrad USA has further expanded its brand in the Pacific Northwest with the addition of BMW Motorcycles of Lynnwood in the state of Washington. The new BMW motorcycle dealership, located at 17900 Hwy. 99 (also home of Lynnwood... Read more »

BMW’s March U.S. sales increase 3 percent

May 20, 2015

BMW Motorrad USA sales grew by 3 percent in March with 1,614 motorcycles sold, compared to the 1,567 sold in March 2014. The R 1200 RT was the best selling model in the month, up 12.7 percent over 2014 with 186 deliveries compared to 165 the year before. S-Series models were boosted by the arrival... Read more »

Honda expands IRS offerings for 2015

2016 Honda FourTrax Rancher 4x4 Automatic IRS

By Liz Keener, Managing Editor
May 19, 2015

Conquest sales expected to follow intro of Independent Rear Suspension Honda already holds its own in the ATV market as the U.S. market share leader. But as the OEM has added independent rear suspension (IRS) to more models, it expects to continue to grab share from its competitors. “We dominate... Read more »

Brewing up a worthwhile ride in N.C.

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By Kate Swanson, Assistant Editor
May 18, 2015

North Carolina dealer plans 18th annual charity ride For Chris Brewer, owner of Brewer Cycles in Henderson, N.C., being involved in the community comes second to none. Last year, Brewer Cycles led the Duke Children’s Hospital Charity Ride, which drew a crowd of more than 300 people. A FAMILY EFFORT The... Read more »

Big East Snowmobile Show vendor registration begins

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May 18, 2015

High demand for booth space expected at Northeast’s largest snowmobile show   Booth registration is open for the 22nd annual Big East Powersports Show, set for October 2-4 at the OnCenter in Syracuse, N.Y. The Northeast snowmobile show features the latest snowmobile products from Arctic Cat, Polaris,... Read more »

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