Yamaha trails programs wins national award
June 10, 2013
Yamaha Motor Corp., U.S.A., has received the 2013 National Trails Corporate Award from American Trails in recognition of its significant, sustained service to trails planning, implementation and recreation across the country. American Trails is the only national, nonprofit organization working on behalf... Read more »
Company offers alternative options for credit-challenged customers
Liz Hochstedler, Managing Editor
June 7, 2013
MotoLease offers alternative financing option for credit-challenged customers Everyone has heard of an auto lease. Typically the lessee takes on a vehicle with lower-priced payments for about two years. The lessee is restricted to how many miles the vehicle can rack up before its return, and to keep... Read more »
Thunderbird Harley-Davidson: From tent life to high life
Dave McMahon, Editor-in-Chief
June 5, 2013
Employees at Thunderbird Harley-Davidson in Albuquerque, N.M., are basking in their new digs now that the store’s $1 million renovation is complete, but when the entire store was housed in a tent for four months over a chilly winter, they did face challenges. In fact, overcoming those outdoor obstacles... Read more »
Task at hand: Saving the Rox SpeedFX family business
Tom Kaiser, Senior Editor
June 5, 2013
Three years after founder’s passing, Rox Speed FX is expanding After Rocky Cutsforth, the 42-year-old founder of Rox Speed FX, passed away in an ATV accident in May 2010, his family faced a difficult decision regarding the successful aftermarket business he had built throughout the previous decade. ... Read more »
Harley dealers rank highest in PSI study
Liz Hochstedler, Managing Editor
June 3, 2013
Pied Piper changes scoring system, and H-D stores remain on top As a group, Harley-Davidson dealers excel at handling prospective customers. For the second year in a row, they topped Pied Piper Management Company, LLC’s Prospect Satisfaction Index, with a score of 111. And they did so despite Pied... Read more »
Yamaha adds financing for PWC rental operators
Jeff Hemmel, Contributing Writer
June 3, 2013
GE Capital to make ‘rental operator’ credit line available It’s been a busy spring for Yamaha. Hot on the heels of announcing an industry-first certified pre-owned program for personal watercraft, the manufacturer has announced an attractive new financing program for rental operators, as well as... Read more »
Study: Consumers expect online reply in 30 minutes
Liz Hochstedler, Managing Editor
June 3, 2013
Pied Piper releases first Internet study in five years In addition to the annual Prospect Satisfaction Index ratings, Pied Piper Management Company, LLC, also released its first Internet Lead Effectiveness (ILE) study since 2008. For that, the company tested 19 different criteria, related to which dealerships... Read more »
For starters, WSM turns to branding for new ProTorque electrical line
Dave McMahon, Editor-in-Chief
May 31, 2013
Distributor’s new ProTorque line gets merchandising enhancement Step one. Develop the product. Step two. Brand it and bring it to market. WSM Distributing, Inc., owner Harry Benanti knows all about doing both, as his Bohemia, N.Y.-based company has been manufacturing and distributing performance products... Read more »
Kawasaki’s Brenan enjoying challenges of latest role
Tom Kaiser, Senior Editor
May 31, 2013
Compliance, advocacy rank high on list of duties A respected fixture in the powersports community during his 15-year tenure at Kawasaki Motors Corp. U.S.A., Russ Brenan previously held positions in the company’s marketing department, including advertising supervisor and public relations supervisor,... Read more »
2013 Powersports Business Executive of the Year: Keith Wandell
Liz Hochstedler, Managing Editor
May 29, 2013
Wandell’s strengths flourish with H-D Harley leader drives change from outsider’s point of view When Keith Wandell stepped in as CEO of Harley-Davidson, Inc., on May 1, 2009, he was put in a unique position. Wandell was the first CEO hired from outside the company since 1981. But it didn’t take... Read more »
