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CST adapts to changing ATV, side-by-side markets

By Kate Swanson, Assistant Editor
June 22, 2015

Fresh off its first U.S. corporate sponsorship of the NBA’s San Antonio Spurs, tire manufacturer CST has secured a position in the powersports world with dedication to its customers’ needs and variety of products. “With the new products that we have coming out, I think we’re building,” said... Read more »

Parts Unlimited welcomes new hires

June 22, 2015

Parts Unlimited has announced the hiring of two new sales reps. Jeff “Bandit” Martin is the new sales rep for the Central West Region covering the Idaho area. Martin is a parts guy, managing the parts and service departments for many great powersports dealerships, helping customers get the most... Read more »

Riders rack up the miles for free tires

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By Kate Swanson, Assistant Editor
June 19, 2015

Dealer hosts contest aimed at getting riders on their bikes What better way to enjoy your summer than riding around on your favorite two-wheeler? And what could be easier than riding for a chance to win an all-new set of wheels? Echo Cycle, in Edmonton, Alberta, is making one lucky rider’s high-mileage... Read more »

MN DNR releases proposal to pave snowmobile trail for summer use

June 19, 2015

The Minnesota Department of Natural Resources Parks and Trails Division seeks public comments on a draft management plan amendment for Itasca State Park. The DNR is proposing to pave two segments of snowmobile trail for summer bicycling and walking, which would improve safety and enhance the experience... Read more »

Powersports pricing added to NADAguides mobile site

June 19, 2015

NADAguides.com, the leading website for new and used vehicle pricing and car shopping information, in late May announced the launch of motorcycle, RV and boat pricing, specs and tools into its mobile site. With the addition of this vehicle information to the existing NADAguides mobile site, consumers... Read more »

‘100-year ride through the good, the bad and the ugly’

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Kate Swanson, Assistant Editor
June 17, 2015

Harley-Davidson dealer celebrates a century of service Harley-Davidson has been around since 1903, and few dealerships have experienced the same longevity as Myers-Duren Harley-Davidson. Established in 1914, the dealership in Tulsa, Okla., was originally owned by Ward and Virgil Eby. In 1949, Glen E.... Read more »

On the road to the Big East Powersports Show again

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By Kate Swanson, Assistant Editor
June 17, 2015

Highlands Yamaha among dealer exhibitors Dedication is driving more than 700 miles to exhibit in a trade show — Highlands Yamaha is dedicated. For the past several years, Highlands Yamaha has made the journey from just outside Chicago to Syracuse, N.Y., to participate in the Northeast’s premier... Read more »

Zero Motorcycles lowers 2015 motorcycle MSRPs

June 17, 2015

Zero Motorcycles, the global leader in the electric motorcycle industry, announced that it is lowering prices by $1,350 across its 2015 model line. Seeing its battery costs fall and energy density increase faster than anticipated as it develops successive model years of high performance electric motorcycles,... Read more »

Honda finds dream promotion with Dream Garage

Honda Dream Garage

Liz Keener, Managing Editor
June 15, 2015

Powersports, auto and power products divisions work together on campaign This spring the TV commercials were almost hard to miss. One eye-catching spot included a motocross bike traversing through a garage that had an Indy racecar and a Honda Civic in it as well. Others included one with a lineup of... Read more »

One dream, One Image at Barney’s Motorcycle & Marine

By Kate Swanson, Assistant Editor
June 15, 2015

Dealership partners with custom printing department It’s one thing to find the perfect logo or sticker to accessorize a motorcycle; it’s a whole other to have one custom made to fit your specific needs. One Image Department, a partner of Barney’s Motorcycle & Marine based in St. Petersburg,... Read more »

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