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New apparel brand launches

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April 29, 2015

Indianapolis-based American Metric Motorcycle Company (AMMC), a metric-focused apparel company, is celebrating the launch of its first collection of T-shirts, beanies, work shirts and hoodies for the metric enthusiast. AMMC offers quality apparel, value and selection to mirror the very reasons metric... Read more »

FXR Racing restructures Western U.S. sales

April 29, 2015

Backcountry guru Rasmussen to direct sales and marketing   FXR Racing has announced the reorganization and restructuring of its Western U.S. sales. FXR has contracted Rasmussen Style Sales Management (RSSM), owned by Bret Rasmussen, to take over direction of its sales and marketing program in the... Read more »

Dealership celebrates 15th anniversary with open house

April 29, 2015

Southern California Motorcycles invites riders and enthusiasts of all ages as well as their family and friends to a Spring Open House and 15th anniversary celebration. The event will take place on Saturday, April 11, from 10 a.m.-5 p.m. The location is 515 W Lambert Road in Brea. Attendees will be able... Read more »

AlumaSki gives outdoorsmen, rescuers an option

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By Liz Keener, Managing Editor
April 27, 2015

‘Swift water adventure craft’ designed to get riders through a variety of waterways The AlumaSki is not your average modern personal watercraft. Sure, it has a jet pump and PWC-style handlebars, and the rider straddles its seat, but from first sight, it’s clear the AlumaSki is different. Most... Read more »

American Kargo looking to pack success in ’15

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By Liz Keener, Managing Editor
April 27, 2015

New gear bag company gets off to a strong start with Parts/Drag With less than a year of sales under its belt, American Kargo is certainly one of the newest brands on the powersports scene. But the employees of the Pittsburgh-based gear bag company aren’t strangers to the industry. “We have our... Read more »

Yamaha Viking VI wins innovation honor from farming publication

April 27, 2015

Yamaha Motor Corporation, U.S.A., was awarded the 2015 FinOvation Award from Farm Industry News magazine for its Viking VI side-by-side. The FinOvation Award is designed to celebrate the spirit of innovation and recognize new products that have received the most interest from Farm Industry News readers.... Read more »

Dealer delivers memberships to state OHV association

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By Dave Halsey, Contributing writer
April 24, 2015

Sun Enterprises shines in post-sale efforts At powersports dealerships across the country, along with a new machine, first-time buyers of off-highway vehicles leave the store with information on safety training classes and, if the dealer is so inclined, rider information such as a state OHV regulation... Read more »

Wanted: More customers in the offseason

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By Liz Keener, Managing Editor
April 24, 2015

Salesman launches his own Facebook page to attract sales Though Kenny Enloe has sold more than 800 bikes in his first four years as a Harley-Davidson salesman, he’s not one to live with status quo. Instead, Enloe has been pushing to increase his offseason sales with his own Facebook page. Enloe,... Read more »

K&N returns as EnduroCross Series sponsor

April 24, 2015

K&N returns as the official filter of the 2015 Geico Motorcycle AMA EnduroCross Series. “We thoroughly enjoyed our first year of involvement with EnduroCross,” said Caitlin Clement, series and track support manager for K&N. “The racing is demanding for the riders and exciting for the fans,... Read more »

Malcolm Smith donates his Husqvarna from ‘On Any Sunday’

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April 22, 2015

The AMA Motorcycle Hall of Fame announced that a famous motorcycle has been added to its permanent collection: the 1970 Husqvarna 400 Cross that AMA Motorcycle Hall of Fame Legend Malcolm Smith rode in the movie, “On Any Sunday.” The motorcycle, previously loaned for display at the Hall of Fame,... Read more »

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