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R2C Performance Filters offer UTV applications

January 7, 2015

R2C Performance Products, manufacturer of high efficiency, low restriction synthetic fiber engine intake filters for the automotive performance world, now offers applications for the powersports marketplace. The highly efficient, synthetic filter media is unique to all R2C off-road or severe-duty filtration... Read more »

Sea-Doo X-Team claims Kings Cup

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January 5, 2015

BRP closed the 2014 watercraft racing season with a dominating performance at the King’s Cup, winning six of the seven runabout championships featuring modern four-stroke models. Sea-Doo racers from around the world congregated in Thailand to compete in the last high-profile race of the year. Of the... Read more »

MSR sponsoring AMA’s Big 6 races

January 5, 2015

Malcolm Smith Racing (MSR) has signed a two-year contract to be the presenting sponsor of the AMA District 37 Big 6 Grand Prix Series (Big 6) beginning in 2015. The largest AMA-sanctioned off-road racing series west of the Mississippi, Big 6 strives not only to strengthen relationships with current... Read more »

Kimpex unveils new RS4 ATV track kit for trails

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January 2, 2015

Drummondville, Quebec-based Kimpex has launched its new Commander RS4 track kit for trails. For the first time in the track system market, the Commander RS4 offers a real option for trail enthusiasts in search of thrills. The new RS4’s unique design helps to reach top speeds comparable to those of... Read more »

TV show turns to industry companies

January 2, 2015

When the television show “Extra” wanted to make a difference in the life of a deserving U.S. Army veteran, the show reached out to Discover Today’s Motorcycling to help make it happen. DTM worked with American Honda Motor Co., Inc., Alpinestars and Shoei Safety Helmet Corp., for an episode that... Read more »

Texas H-D celebrates ground breaking

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December 31, 2014

Adam Smith’s Texas Harley-Davidson will be one of the largest dealerships in the U.S. Adam Smith’s Texas Harley-Davidson, a two-time Powersports Business Power 50 dealership, broke ground on one of the largest Harley-Davidson dealerships in the nation last month. The six-acre Bedford, Texas, site... Read more »

RZR maintains dominance in consumer survey

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By Dave McMahon, Editor in Chief
December 31, 2014

Sand Sport Super Show data shows Maverick moving up Data compiled by consumer-based marketing research company Clarity Research at the 2014 Sand Sports Super Show in September shows that disregarding price, the Polaris RZR continues to be the most popular side-by-side model by a long shot, ranked first... Read more »

Insurance firm launches powersports brand

December 31, 2014

The insurance and risk protection specialists at Aegis Specialty Insurance Services have partnered with motorcycle and powersports dealerships across California to add cutting-edge protection for California riders. In keeping with the theme of this innovative Silicon Valley company, the Aegis Powersports... Read more »

Drag NVP ‘a home run’

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By Dave McMahon, Editor in Chief
December 29, 2014

Vendors get positive reception to 2015 product Legend Suspensions owner Jesse Jurrens had a formidable lineup of new products for dealers and reps to view during the Drag Specialties National Vendor Presentation in Madison, Wis., earlier this year. And now that 2015 is closer than ever, dealers are... Read more »

Yamaha FZR reigns supreme at Lake Havasu

December 29, 2014

Yamaha and the FZR WaveRunner put on a show at the 2014 IJSBA World Finals of personal watercraft racing held in Lake Havasu City, Ariz. Yamaha took home seven pro, expert and amateur world titles. Highlighting the race weekend were brothers Aero and Aqsa Aswar, who dominated the competition all summer... Read more »

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