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Rider Insurance announces launch of Rider Classifieds

July 31, 2015

Rider Insurance has introduced Rider Classifieds, a new community platform where riders can advertise to buy, sell or trade their motorcycles, ATVs and off-road vehicles free of charge. “Rider Insurance is dedicated to serving the needs and supporting the passions of the motorcycle community. As a... Read more »

Fast-moving parts move quicker in Dragon Den

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By Liz Keener, Managing Editor
July 29, 2015

DragonFire expands its Store-In-Store program Xtreme of Washington County only implemented the DragonFire Store-In-Store program to enhance sales of side-by-side parts and accessories about six months ago, yet the dealership is already seeing increased P&A sales from it and is improving the space.... Read more »

Dealership adds brand and 2,200-square-foot retail showroom

July 29, 2015

BMW Motorrad USA has strengthened its presence in Alabama with the addition of BMW Motorcycles of Birmingham. The new BMW motorcycle dealership, located at 505 Cobb St. (at the I-65 and Oxmoor Road exit), offers a complete line of BMW motorcycles, parts, accessories, apparel and service capabilities... Read more »

PR agency wins national award for Slingshot launch

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July 27, 2015

Skyya Communications, a public relations agency with offices in Minneapolis and New York City, announced it was honored with a Big Apple Award at the 26th annual Big Apple Awards ceremony held on May 28 at The Mandarin Oriental Hotel in New York City. The Public Relations Society of America (PRSA)... Read more »

Quadna Mud Nationals grows in year three

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By Liz Keener, Managing Editor
July 24, 2015

High Lifter officials see major attendance increase at Minnesota event By the eve of Quadna Mud Nationals, High Lifter officials already suspected the event would be a hit, as more campers arrived on Thursday than had in the two years’ past. Then Friday hit, and it was evident to High Lifter and... Read more »

Helmet company adds five to sales and marketing positions

July 24, 2015

Schuberth North America, exclusive distributor of Schuberth helmets and Held riding apparel, has expanded its corporate team following exceptional sales and market performance in the last 18 months. Three regional sales managers, an inside sales representative and a digital marketing specialist join... Read more »

Indian Motorcycle returns to New York’s Staten Island

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Marjorie Kleiman, aka Shadow, Thunder Press
July 22, 2015

Gotham Motorcycles celebrates grand opening   After 101 years, Staten Islanders are able to purchase an Indian motorcycle from a local dealer. Gotham Motorcycles celebrated its grand opening in April as the only official Indian Motorcycle dealer in New York City. The ribbon cutting ceremony at... Read more »

Chris Dawson leaving BRP for aircraft company

July 22, 2015

BRP Inc. announced the departure of Chris Dawson, vice-president and general manager, Global Sales & Consumer Experience division, effective Aug. 4. After 17 years at BRP, Dawson has decided to join ICON Aircraft as chief operating officer. “BRP is losing an experienced and trusted senior executive,”... Read more »

UTV World Championships headed to derby track in Eagle River, Wis.

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By Dave McMahon, Editor in Chief
July 20, 2015

Newly opened trail system a boost for inaugural event Russ Davis, vice president of sales and marketing at the AMSOIL World Championship Derby Track in Eagle River, Wis., knows the track’s half-century-plus of snowmobile race success. Now, Davis and track owner Chuck Decker are banking on a similar... Read more »

DFK Cab America announces hiring of Tim Golema

July 20, 2015

Tim Golema DFK Cab America Inc. announced that Tim Golema has joined the team to head up the company’s dealer direct sales initiative. “I am excited to adapt my automotive and parts industry experience into the rapidly growing UTV marketplace,” he said. “These are customers looking for a quality... Read more »

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